Diversifying Your Product Offering with RunTru™ By Trane®

In their April 2020 podcast episode, Emma Carter interviews Dan Smith about RunTru™ By Trane®. They discuss what value line products are. Dan answers the question: Why is it important to have a diverse product offering? They also discuss how the state of the economy can effect a product offering. Dan goes through the process of how Trane dealers who usually focus on the high end products can add in the value line products to fill in gaps and close more sales. They end the podcast by answering: What makes RunTru such a great offering for our dealers and homeowners?

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